HISTORY
We anchor our work in “Real × Digital × Culture,” exploring—beyond simulation—how motorcycling’s breath and feel can fuse with the digital.
In Harley-Davidson “Jumpstart eXstream,” riders mount a real Harley, start the engine, feel its roar, then ride it in VR; where visuals meet engine power, the virtual world feels like real pavement.
“Godspeed XR” with Varjo synchronizes a real bike’s physics with XR visuals, merging real presence and an expanded world to extend the act of riding.
These aren’t mere tech demos: they express our way of weaving motorcycling’s joy and emotion into the digital—built on a decade of work.
BACK TO THE '80s!
In the 1980s, a new wind swept through Japan’s cities.
The heroic racers on screen, the sound tearing across mountain passes, and the fervor of youth seeking freedom—at that time, motorcycles were not just transportation but symbols of self-expression.
Japan’s motorcycle manufacturers raced to develop diverse machines, while riders exchanged information through magazines and communities, nurturing a culture passionate about customization and tuning.
The 1980s saw a profusion of bikes coloring street corners and mountain passes,
as riders competed in “speed” and “individuality.”
Time with a bike was an adventure toward freedom: body lines gleaming under night streetlights, the moment an engine roared, conversations with friends—it was more than a riding experience; it was a culture that reflected a way of life.
The motorcycle culture born in 1980s Japan remains a timeless object of longing for today’s riders. Memories of passion and challenge still breathe in the streets and in our hearts.
MOTOLATOR_U
Yamaha Motor × Prototype Inc. Co-Developed Simulator“MOTOLATOR_U”
In collaboration with Yamaha Motor, we jointly exhibited at the Tokyo Future Tour of the 2025 JAPAN MOBILITY SHOW.
This collaborative work leverages MOTOLATOR_U — a simulator co-developed by Yamaha Motor and Prototype Inc. — to produce a racing experience that recreates the world of the SF anime Netflix series “Tokyo Override.”
Set in Tokyo 100 years in the future, the content lets participants ride the “Y/AI,” a race machine where the rider and AI work in concert, to experience competitive racing. We handled both the production of the racing-experience content and the design/fabrication of the simulator cabinet.
